Hi Simon.
Balanced scorecard guru Robert Kaplan, in a 2014 HRB article, highlighted the dilemma here. If you want to reduce cost, don't cut costs. His point was that cost is an outcome measure that measures how well you manage the overall system. If you just take cost centres and cut their budgets, with no understanding of how your organisation adds value, the chances are you will end up cutting yourself out of business. Or increasing costs in order to serve your customers.
Same with productivity. If you try and make your projects more productive by sprinkling some productivity initiatives around your business, you have little chance of success. Systems theory tells us that the system performance is driven by how everything comes together, not how well individual parts do by themselves.
If contractors want to increase their profitability they need to add more value - not for themselves but for their customers. If the only value they add is by buying from someone else, adding a mark-up and reselling as a one-stop shop, then single-figure return-on-sales profit margins seems reasonable. That is all supermarkets make.
One opportunity for them is to manage the complicated work flows of a project much better than anyone else. Don't just put a project supply chain together, but manage it in a way that is an order of magnitude better than if you just let it sort itself out. This will deliver the project much faster, at lower cost, and probability with higher quality. On capex projects many clients do not want to get involved in doing this, leaving a niche for others to step into.
And I'm not sure it would be that easy to copy. Take for example M&S that could easily have copied some core aspects of Zara/Inditex's supply chain over the past 25 years. But it didn't, it relied on more conventional management approaches - including travelling the world in search of lower purchase prices - whilst Zara made much more profit from more local suppliers and great supply chain management.